This Slide: #12 of 38 |
Slide #12. MRM — E/OU
Acquirer:
MRM (NYSE:IPG)
Acquiree:
E/OU
Details:
MRM, a top global digital and direct agency within McCann Worldgroup, a unit of the Interpublic Group of Companies (NYSE:IPG), has acquired the fast-growing, award-winning Brazilian agency E/OU. This acquisition, which will be called E/OU MRM, expands and strengthens MRM's current global footprint of 31 offices in 22 countries. MRM works with some of the world's leading brands, including General Motors, Nestle, Intel, Google, Zurich Financial Services, The Coca-Cola Company, Verizon, MasterCard and Johnson & Johnson. In Brazil MRM has clients such as Nestle, Nike and Regus.
Interpublic Group of Companies is an advertising and marketing services company. Co. engages in consumer advertising, digital marketing, communications planning and media buying, public relations, communications disciplines and data management. Co. has two reportable segments, which are Integrated Agency Networks (IAN) and IPG DXTRA (DXTRA). Within IAN, Co.'s agencies provide a range of communications and marketing services. Co.'s digital specialist agencies provide digital capabilities and serve as primary digital partners. DXTRA provides clients with public relations, meeting and event production, sports and entertainment marketing, corporate and brand identity, and marketing consulting.
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