Advertising M&A » By The Online Investor Staff, updated Sun., Jul. 3, 5:45 PM
Recent mergers and acquisitions in the Advertising M&A category.
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Slide #12. MRM — E/OU
Acquirer:
MRM (NYSE:IPG)
Acquiree:
E/OU
Details:
MRM, a top global digital and direct agency within McCann Worldgroup, a unit of the Interpublic Group of Companies (NYSE:IPG), has acquired the fast-growing, award-winning Brazilian agency E/OU. This acquisition, which will be called E/OU MRM, expands and strengthens MRM's current global footprint of 31 offices in 22 countries. MRM works with some of the world's leading brands, including General Motors, Nestle, Intel, Google, Zurich Financial Services, The Coca-Cola Company, Verizon, MasterCard and Johnson & Johnson. In Brazil MRM has clients such as Nestle, Nike and Regus.
Interpublic Group of Companies is a global advertising and marketing services company. Co.'s segments are: Integrated Agency Networks (IAN) and IPG DXTRA (DXTRA). Within IAN, Co.'s agencies provide a range of communications and marketing services, each providing a range of solutions for its clients. In addition, Co.'s domestic integrated agencies provide a range of advertising, marketing communications services and/or marketing services and partner with its operating divisions as needed. DXTRA provides clients with services, including public relations, meeting and event production, sports and entertainment marketing, corporate and brand identity, and marketing consulting.
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