Advertising M&A » By The Online Investor Staff, updated Sun., Jul. 3, 5:26 PM
Recent mergers and acquisitions in the Advertising M&A category.
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Slide #15. WPP — Bottle Rocket
Acquirer:
WPP (WPPGY)
Acquiree:
Bottle Rocket
Details:
WPP (NASDAQ:WPPGY) announces that it has agreed to acquire Bottle Rocket, a full-service mobile solution provider in the US. The agency will work horizontally with other operating companies across WPP.
WPP is a holding company. Through its subsidiaries, Co. is a communications services organization providing national and multinational clients a range of communications services. Co. is organized into four operating segments: Advertising and Media Investment Management; Data Investment Management; Public Relations and Public Affairs; and Branding and Identity, Healthcare and Specialist Communications. This last reportable segment includes WPP Digital and direct, digital, promotional & relationship marketing.
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