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Advertising M&A image Advertising M&A » By The Online Investor Staff, updated Sun., Jul. 3, 5:07 PM Recent mergers and acquisitions in the Advertising M&A category.

Slide #20. Millennial Media Jumptap

Acquirer: Millennial Media (MM)
Acquiree: Jumptap
Details: Millennial Media (NYSE:MM), the independent leader in mobile advertising and data, today announced that it has received clearance from the U.S. Federal Trade Commission, or FTC, through the expiration of the required waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended, with respect to its proposed acquisition of Jumptap, Inc. "We are pleased with the quick and orderly review by the Federal Trade Commission and are confident in our ability to complete the transaction," said Paul Palmieri, President and Chief Executive Officer of Millennial Media.

Millennial Media is engaged in the business of providing mobile advertising solutions to advertisers and developers. At the core of Co.'s solutions and services that it provides to developers and advertisers, is MYDAS, its mobile advertising technology, along with its data assets. Co. provides tools and services that allow developers to display video ads, banner ads, media ads and native ad formats from its platform. Co. provides programmatic buying capabilities to advertisers through its ad exchange and through its demand side platform, mmDSP. Co. provides developers reporting and analytics through an integrated dashboard on its mMedia portal.

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Company Name: 
Millennial Media Inc

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Hold (2.00 out of 4)
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Advertising M&A - Slide 20 of 38 Page |

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