Advertising M&A » By The Online Investor Staff, updated Thu., Apr. 18, 12:59 AM
Recent mergers and acquisitions in the Advertising M&A category.
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Slide #22. Groupon — SideTour
Acquirer:
Groupon (NASDAQ:GRPN)
Acquiree:
SideTour
Details:
Groupon (http://www.groupon.com) (NASDAQ:GRPN) today announced the acquisition of SideTour (https://www.sidetour.com), a marketplace that helps people discover, book and host great local activities. Terms of the deal were not disclosed.
Groupon is a two-sided marketplace that connects consumers to merchants. Co. operates in two segments, North America and International, and in three categories, Local, Goods and Travel. Co.'s Local category includes offerings from local and national merchants, and its relationships with local and national merchants, including advertising services. In its Goods category, Co. sells merchandise inventory directly to customers and the third-party merchants sell products to customers through its marketplaces. Through its Travel category, Co. features travel offers at both discounted and market rates, including hotels, airfare and package deals covering both domestic and international travel.
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Avg. Broker Rec.
 
|
Hold (2.33 out of 4) 100th percentile
(ranked higher than approx. 100% of all stocks covered)
Analysts' Target Price: GRPN Stock Forecast Based on Zacks ABR data; powered by Xignite |
