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Slide #24. Millennial Media — Jumptap
Millennial Media (MM)
Keating Capital, Inc. (NASDAQ:KIPO) (www.KeatingCapital.com), a pre-IPO investor and a business development company, announced that, on August 13, 2013, Jumptap, Inc. signed a definitive merger agreement to be acquired by Millennial Media, Inc. (NYSE:MM) in a predominantly stock transaction. According to Millennial Media, based on its closing share price on August 9, 2013, Jumptap stockholders will receive shares of Millennial Media common stock representing approximately 22.5% of the pro forma ownership post transaction, and valuing the transaction at approximately $225 million.
Millennial Media is engaged in the business of providing mobile advertising solutions to advertisers and developers. At the core of Co.'s solutions and services that it provides to developers and advertisers, is MYDAS, its mobile advertising technology, along with its data assets. Co. provides tools and services that allow developers to display video ads, banner ads, media ads and native ad formats from its platform. Co. provides programmatic buying capabilities to advertisers through its ad exchange and through its demand side platform, mmDSP. Co. provides developers reporting and analytics through an integrated dashboard on its mMedia portal.
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Hold (2.00 out of 4)
(ranked higher than approx. 99% of all stocks covered)
Based on Zacks ABR data;
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