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Advertising M&A image Advertising M&A » By The Online Investor Staff, updated Thu., Aug. 5, 1:21 AM Recent mergers and acquisitions in the Advertising M&A category.

Slide #25. Millennial Media Jumptap

Acquirer: Millennial Media (MM)
Acquiree: Jumptap
Details: Millennial Media (NYSE:MM), the independent leader in mobile advertising and data, today announced that it has signed a definitive agreement to acquire privately-held, Boston-based Jumptap in a predominantly stock transaction. Under the terms of the agreement, based on Millennial Media's closing share price on August 9, 2013, Jumptap shareholders will receive approximately 24.6 million shares of Millennial Media, corresponding to approximately 22.5% pro forma ownership post transaction. The closing of the acquisition is subject to the satisfaction of various customary closing conditions, including approval by Millennial Media's stockholders. Millennial Media has posted a presentation on the Investor Relations page of the Millennial Media website at investors.millennialmedia.com which provides more details about the transaction.

Millennial Media is engaged in the business of providing mobile advertising solutions to advertisers and developers. At the core of Co.'s solutions and services that it provides to developers and advertisers, is MYDAS, its mobile advertising technology, along with its data assets. Co. provides tools and services that allow developers to display video ads, banner ads, media ads and native ad formats from its platform. Co. provides programmatic buying capabilities to advertisers through its ad exchange and through its demand side platform, mmDSP. Co. provides developers reporting and analytics through an integrated dashboard on its mMedia portal.

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Company Name: 
Millennial Media Inc
Website: 
www.millennialmedia.com
Sector: 
Advertising
 

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