Advertising M&A » By The Online Investor Staff, updated Fri., Apr. 16, 4:13 PM
Recent mergers and acquisitions in the Advertising M&A category.
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Slide #28. Aimia Inc. — Smart Button
Acquirer:
Aimia Inc. (TSE:AIM.CA)
Acquiree:
Smart Button
Details:
Aimia Inc. (TSX: AIM) ("Aimia"), a global leader in loyalty management headquartered in Canada, today announced that it has purchased Smart Button, an innovative loyalty technology provider for national retailers and other organizations, for a purchase price of approximately US $18 million. The acquisition will be financed with cash on hand. The purchase is part of Aimia's global growth strategy, strengthening its presence in the high potential U.S. retail loyalty market. While complementing Aimia's existing products and services, the acquisition of Smart Button will increase the breadth and depth of Aimia's loyalty product and client portfolio.
Aimia is a loyalty solution company. Through its subsidiaries, Co. is engaged in one operating segment, Loyalty Solutions. The Loyalty Solutions business provides clients with loyalty strategy, program design, implementation, campaign, analytics and rewards fulfillment, as well as deploys Co.'s loyalty platforms, including the Co.'s Loyalty Platform - Enterprise and Co.'s Loyalty Platform - SAAS, as part of its loyalty solutions. The segment also includes the Middle East loyalty solutions business, which includes the Air Miles Middle East coalition program, as well as Intelligent Shopper Solutions. Co.'s trademark include SmartJourney®.
Preferred: AIM.PRA.CA
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