Advertising M&A » By The Online Investor Staff, updated Sun., Jan. 17, 7:54 PM
Recent mergers and acquisitions in the Advertising M&A category.
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Slide #28. Aimia Inc. — Smart Button
Acquirer:
Aimia Inc. (TSE:AIM.CA)
Acquiree:
Smart Button
Details:
Aimia Inc. (TSX: AIM) ("Aimia"), a global leader in loyalty management headquartered in Canada, today announced that it has purchased Smart Button, an innovative loyalty technology provider for national retailers and other organizations, for a purchase price of approximately US $18 million. The acquisition will be financed with cash on hand. The purchase is part of Aimia's global growth strategy, strengthening its presence in the high potential U.S. retail loyalty market. While complementing Aimia's existing products and services, the acquisition of Smart Button will increase the breadth and depth of Aimia's loyalty product and client portfolio.
Aimia is a data-driven marketing and loyalty analytics company. Co. does this via its own coalition loyalty programs such as Aeroplan in Canada, Nectar in the U.K., and Air Miles Middle East, and through provision of loyalty strategy, program development, implementation and management services underpinned by products and technology platforms such as the Aimia Loyalty Platform and Smart Button, and through its Shopper Insights and Communications business. Co. also owns stakes in other loyalty programs, such as Club Premier in Mexico and Think Big, a partnership with Air Asia and Tune Group. Co. has three segments: Americas Coalitions, International Coalitions and Global Loyalty Solutions.
Preferred: AIM.PRA.CA
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