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Slide #36. Draftfcb — Hudson Global
Draftfcb, the global marketing communications agency network that is part of the Interpublic Group, is acquiring Hudson Global, a Tarrytown, N.Y.-based pharmaceutical marketing company that offers integrated marketing solutions encompassing the entire pharmaceutical brand management spectrum, and aligning it under its Draftfcb Healthcare umbrella. The merger will create a top 5 healthcare offering in the U.S.
Interpublic Group of Companies is a global advertising and marketing services company. Co.'s segments are: Integrated Agency Networks (IAN) and IPG DXTRA (DXTRA). Within IAN, Co.'s agencies provide a range of communications and marketing services, each providing a range of solutions for its clients. In addition, Co.'s domestic integrated agencies provide a range of advertising, marketing communications services and/or marketing services and partner with its operating divisions as needed. DXTRA provides clients with services, including public relations, meeting and event production, sports and entertainment marketing, corporate and brand identity, and marketing consulting.
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Hold (2.50 out of 4)