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Slide #36. Draftfcb — Hudson Global
Draftfcb, the global marketing communications agency network that is part of the Interpublic Group, is acquiring Hudson Global, a Tarrytown, N.Y.-based pharmaceutical marketing company that offers integrated marketing solutions encompassing the entire pharmaceutical brand management spectrum, and aligning it under its Draftfcb Healthcare umbrella. The merger will create a top 5 healthcare offering in the U.S.
Interpublic Group of Companies is engaged in providing advertising and marketing services. Co. has two reportale segments: Integrated Agency Networks (IAN) and Constituency Management Group (CMG). Within IAN, Co.'s agencies provide a range of communications and marketing services. Co.'s digital agencies provide digital capabilities and service their own client rosters while also serving as digital partners. In addition, Co.'s domestic integrated agencies provide advertising, marketing communications services and/or marketing services. CMG provides clients with a range of services such as public relations, meeting and event production, and sports and entertainment marketing, among others.
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