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Advertising M&A image Advertising M&A » By The Online Investor Staff, updated Fri., Dec. 14, 7:57 AM Recent mergers and acquisitions in the Advertising M&A category.

Slide #37. Aimia Excellence In Motivation Inc.

Acquirer: Aimia (TSE:AIM.CA)
Acquiree: Excellence In Motivation Inc.
Details: Aimia announced that it has entered into an agreement to purchase Excellence In Motivation Inc. (EIM), a privately-owned U.S.-based full-service performance improvement and business loyalty solutions provider, for approximately US $28 million. The transaction is subject to customary closing conditions and is expected to close by the end of September 2012. The acquisition will be financed with cash on hand.

Aimia is a data-driven marketing and loyalty analytics company. Co. does this via its own coalition loyalty programs such as Aeroplan in Canada, Nectar in the U.K., and Air Miles Middle East, and through provision of loyalty strategy, program development, implementation and management services underpinned by products and technology platforms such as the Aimia Loyalty Platform and Smart Button, and through its Shopper Insights and Communications business. Co. also owns stakes in other loyalty programs, such as Club Premier in Mexico and Think Big, a partnership with Air Asia and Tune Group. Co. has three segments: Americas Coalitions, International Coalitions and Global Loyalty Solutions.

Preferred: AIM.PRA.CA

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Company Name: 
Aimia Inc

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