Advertising M&A » By The Online Investor Staff, updated Sun., Jul. 3, 5:18 PM
Recent mergers and acquisitions in the Advertising M&A category.
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Slide #37. Aimia — Excellence In Motivation Inc.
Acquirer:
Aimia (TSE:AIM.CA)
Acquiree:
Excellence In Motivation Inc.
Details:
Aimia announced that it has entered into an agreement to purchase Excellence In Motivation Inc. (EIM), a privately-owned U.S.-based full-service performance improvement and business loyalty solutions provider, for approximately US $28 million. The transaction is subject to customary closing conditions and is expected to close by the end of September 2012. The acquisition will be financed with cash on hand.
Aimia is a loyalty solution company. Through its subsidiaries, Co. is engaged in one operating segment, Loyalty Solutions. The Loyalty Solutions business provides clients with loyalty strategy, program design, implementation, campaign, analytics and rewards fulfillment, as well as deploys Co.'s loyalty platforms, including the Co.'s Loyalty Platform - Enterprise and Co.'s Loyalty Platform - SAAS, as part of its loyalty solutions. The segment also includes the Middle East loyalty solutions business, which includes the Air Miles Middle East coalition program, as well as Intelligent Shopper Solutions. Co.'s trademark include SmartJourney®.
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