Advertising M&A » By The Online Investor Staff, updated Fri., Apr. 16, 3:57 PM
Recent mergers and acquisitions in the Advertising M&A category.
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Slide #6. ReachLocal — (SME) division of SureFire Search Limited
Acquirer:
ReachLocal (RLOC)
Acquiree:
(SME) division of SureFire Search Limited
Details:
ReachLocal, Inc. (NASDAQ:RLOC), a leader in powering local online marketing for small-to-medium sized enterprises (SMEs), today announced its acquisition of the (SME) division of SureFire Search Limited, the exclusive distributor of ReachLocal solutions in New Zealand. The two companies started working together in 2011, when SureFire's strong New Zealand-based sales team began to exclusively distribute ReachLocal's leading edge online marketing solution to the local market.
ReachLocal provides online marketing products and solutions in three categories: software (ReachEdge™ and Kickserv™), web presence (including ReachSite + ReachEdge™, ReachSEO™, and ReachCast™), and digital advertising (including ReachSearch™, ReachDisplay™, ReachRetargeting™ and TotalLiveChat™). Co. delivers its suite of products and solutions to local businesses through a combination of its proprietary technology platform, its direct inside and outside sales force, and select third-party agencies and resellers.
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