Advertising M&A » By The Online Investor Staff, updated Sun., Jul. 3, 5:42 PM
Recent mergers and acquisitions in the Advertising M&A category.
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Slide #9. Lowe and Partners — Global Digital Network Profero
Acquirer:
Lowe and Partners (NYSE:IPG)
Acquiree:
Global Digital Network Profero
Details:
Lowe and Partners, a division of Interpublic Group (NYSE:IPG), today announced the acquisition of the global digital network Profero. The agency will be called Lowe Profero and will be fully integrated into the Lowe and Partners network, serving as its global digital offering. Lowe and Profero have previously worked together on shared clients including Danone, Diageo, PwC and Unilever's OMO and TRESemm. The current management team from Profero will lead the Lowe Profero unit, reporting to Michael Wall and the Lowe and Partners Leadership Team. Co-founder Wayne Arnold will serve as Global CEO of Lowe Profero.
Interpublic Group of Companies is a global advertising and marketing services company. Co.'s segments are: Integrated Agency Networks (IAN) and IPG DXTRA (DXTRA). Within IAN, Co.'s agencies provide a range of communications and marketing services, each providing a range of solutions for its clients. In addition, Co.'s domestic integrated agencies provide a range of advertising, marketing communications services and/or marketing services and partner with its operating divisions as needed. DXTRA provides clients with services, including public relations, meeting and event production, sports and entertainment marketing, corporate and brand identity, and marketing consulting.
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Hold (2.50 out of 4) 0th percentile
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