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Slide #61. Oracle — BlueKai
Acquirer:
Oracle (NYSE:ORCL)
Acquiree:
BlueKai
Details:
Oracle today announced that it has signed an agreement to acquire BlueKai, the industry's leading cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences.
Oracle provides products and services that address enterprise information technology environments. Co.'s products and services include enterprise applications and infrastructure offerings. Co.'s cloud and license business engages in the sale, marketing and delivery of its enterprise applications and infrastructure technologies through cloud and on-premise deployment models including its cloud services and license support offerings; and its cloud license and on-premise license offerings. Co.'s hardware business provides Oracle Engineered Systems, servers, storage, industry-specific hardware, operating systems, virtualization, management and other hardware-related software.
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Buy (3.17 out of 4) 100th percentile
(ranked higher than approx. 100% of all stocks covered)
Analysts' Target Price: ORCL Stock Forecast Based on Zacks ABR data; powered by Xignite |