Application Software M&A » By The Online Investor Staff, updated Fri., Apr. 19, 1:20 PM
Recent mergers and acquisitions in the Application Software M&A category.
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Slide #8. AOL — Convertro
Acquirer:
AOL (AOL)
Acquiree:
Convertro
Details:
AOL Inc. (NYSE:AOL) today announced the continued strategic investment in its programmatic platforms by entering into an agreement to acquire Convertro Inc., a leading provider of multi-touch attribution modeling technology for brands and agencies. Convertro helps marketers and agencies maximize their return on advertising spend across online and offline media channels through granular insights into each channel, format, ad creative and audience segment. This transaction follows the recent announcement of ONE by AOL, a programmatic enterprise platform that will drive powerful brand insight and actions across all screens including linear and connected TV, all formats, and all inventory. Convertro will provide AOL's customers with the ability to manage the consumer journey across the entire purchase funnel and across all channels, driving economic efficiencies and media effectiveness.
AOL is a media and technology company with digital brands, products and services that it provides to consumers, advertisers, publishers and subscribers. Co. provides digital content, products and services and advertising services on both its owned and operated properties and third-party websites. Co. has three reportable segments: The Brand Group, which includes AOL.com, The Huffington Post, TechCrunch and MapQuest; The Membership Group, which allow Co.'s consumers to have access to content from brands, communication tools and services; and AOL Networks, which includes Advertising.com, AdLearn Open Platform, Adap.tv, Marketplace by ADTECH, The AOL On Network, Be On, ADTECH and Pictela.
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Avg. Broker Rec.
 
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