Application Software M&A » By The Online Investor Staff, updated Fri., Apr. 19, 10:02 AM
Recent mergers and acquisitions in the Application Software M&A category.
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Slide #80. Conversant, Inc. — SET Media
Acquirer:
Conversant, Inc. (CNVR)
Acquiree:
SET Media
Details:
Conversant, Inc. (NASDAQ:CNVR) today announced it has completed the acquisition of SET Media, a digital video technology company that connects brands with people through high quality, targeted and brand safe video advertising. The acquisition strengthens Conversant's technology stack and portfolio of highly differentiated products for ad agencies and media professionals within digital video advertising, a global market opportunity expected to grow from $5.3 billion in 2012 to $15.1 billion in 2016.1
Conversant is a provider of a range of digital marketing services. Co. operates in two business segments: Affiliate Marketing and Media. Co.'s Affiliate Marketing segment, which operates under the CJ Affiliate by Conversant brand name, provides the technology, network and customer service that, in combination, enable advertisers to develop their own fully-commissioned online sales force comprised of third-party website publishers. Co.'s Media segment provides a suite of digital marketing services and programs that assist marketers develop and increase awareness for their products and brands and generate sales through the Internet and mobile applications.
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Avg. Broker Rec.
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