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Slide #5. Diageo — Peligroso
Diageo, the world's leading premium drinks business, today added super-premium tequila brand Peligroso to the company's portfolio. This announcement comes just three weeks after the company announced a joint venture with Sean Combs that acquired prestige tequila brand DeLeon.
Diageo is an alcoholic beverages company with a portfolio of spirits and beer brands. Co. is engaged in the production, importing, marketing and distribution of premium drinks sold under the brand names Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Co.'s local stars and reserve brands. Co.'s products include scotch whisky, gin, vodka, rum, ready to drink, beer, irish cream liquer, Raki, wine, tequila, American whiskey, Canadian whisky, scotch, progressive adult beverages, Cachaca, brandy and spirits. Co. sells its products in over 180 countries.
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