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Slide #5. Diageo — Peligroso
Diageo, the world's leading premium drinks business, today added super-premium tequila brand Peligroso to the company's portfolio. This announcement comes just three weeks after the company announced a joint venture with Sean Combs that acquired prestige tequila brand DeLeon.
Diageo is an international manufacturer and distributor of drinks. Co. is a provider in the beverage alcohol industry with a collection of brands across spirits and beer. Co. distills, brews, bottles and distributes its spirits and beer brands. Co.'s principal products include Scotch whisky, gin, vodka, rum, ready to drink, beer, Irish cream liqueur, raki, wine, Canadian whisky, American whiskey, progressive alcohol, ready to drink, flavoured malt beverages, cachaca, vodka, tequila, brandy and spirits. Co.'s brands include Johnnie Walker, Crown Royal, JeB, Buchanan's and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
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