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Slide #82. Alliance Data Systems Corporation — Majority Stake in European-based BrandLoyalty
Alliance Data Systems Corporation (NYSE:ADS)
Majority Stake in European-based BrandLoyalty
Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that it has reached an agreement, subject to customary closing conditions, for its LoyaltyOne business to take a 60% ownership stake in Netherlands-based BrandLoyalty. Headquartered near Amsterdam in's-Hertogenbosch, BrandLoyalty is one of the largest and most successful data-driven loyalty marketers outside of the Americas.
Alliance Data Systems is a provider of data-driven marketing, loyalty and payment solutions serving consumer-based industries. Co. operates in two segments: LoyaltyOne® and Card Services. LoyaltyOne provides coalition and short-term loyalty programs through the Canadian AIR MILES® Reward Program and BrandLoyalty Group B.V. Co.'s Card Services business is a provider of private label, co-brand, general purpose and business credit card programs, digital payments, including Bread®, and Comenity-branded financial services. Co.'s client base of companies and online merchants consists primarily of consumer-based businesses.
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Buy (3.06 out of 4)