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Slide #97. Nielsen Holdings N.V. — Arbitron
Nielsen Holdings N.V. (NYSE:NLSN)
Nielsen Holdings N.V. (NYSE:NLSN), a leading global provider of information and insights into what consumers watch and buy, today announced that it has successfully completed its acquisition of Arbitron Inc., an international media and marketing research firm.
Nielsen Holdings is a holding company. Through its subsidiaries, Co. is a measurement and data analytics company. Co. provides clients with an understanding of consumers' media consumption and buying behavior and how those choices intersect. Co. delivers media and marketing information and analytics. Co. also provides manufacturer and retailer data and analytics about what and where consumers purchase. Co. aligns its business into one reporting segment, Nielsen Global Media. This segment provides viewership and listening data and analytics primarily to media publishers and marketers and their advertising agencies for television, radio and digital viewing and listening platforms.
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