Consumer Goods M&A » By The Online Investor Staff, updated Wed., Apr. 17, 10:37 PM
Recent mergers and acquisitions in the Consumer Goods M&A category.
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Slide #28. LifeVantage — New Product Line From Wicked Fast Sports Nutrition
Acquirer:
LifeVantage (NASDAQ:LFVN)
Acquiree:
New Product Line From Wicked Fast Sports Nutrition
Details:
LifeVantage Corporation (Nasdaq:LFVN), a company dedicated to helping people achieve healthy living through a combination of a compelling business opportunity and scientifically validated products, today announced that it has acquired a line of sports nutrition products known as Wicked Fast Sports Nutrition. The products were designed and tested by LifeVantage's Chief Science Officer, Shawn Talbott, prior to joining LifeVantage. Dr. Talbott, an avid triathlete with 17 Ironman competitions under his belt, developed the Wicked Fast Sports Nutrition products to help both the serious and casual athlete feel better and perform better, regardless of their exercise and life goals. LifeVantage will conduct additional research and testing on the supplements and plans to rebrand the products in preparation for their official launch through its distribution network beginning in fiscal year 2015.
Lifevantage engages in the identification, research, development, formulation and sale of nutrigenomic activators, dietary supplements, nootropics, pre- and pro-biotics, weight management, skin and hair care, bath and body, and other products. Co.'s line of dietary supplements includes its primary Protandim® family of products, LifeVantage® Omega+, ProBio, IC Bright®, and Daily Wellness dietary supplements. TrueScience® is Co.'s line of skin, hair, bath and body, and other products. Co. also markets and sells Petandim®, its companion pet supplement formulated to combat oxidative stress in dogs, Axio®, its nootropic energy drink mixes, and PhysIQ, its weight management system.
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