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Slide #2. Snyder's-Lance Inc. — Baptista's Bakery Inc.
Acquirer:
Snyder's-Lance Inc. (LNCE)
Acquiree:
Baptista's Bakery Inc.
Details:
Snyder's-Lance, Inc. (NASDAQ: LNCE) ("Snyder's-Lance") today announced a definitive agreement has been signed to acquire Baptista's Bakery, Inc. ("Baptista's"), an industry leader in baked snack foods and "better for you" snacks consistent with emerging consumer trends. They are the manufacturer of our fast growing Snack Factory Pretzel Crisps brand and have unique capabilities consistent with the innovation plans of Snyder's-Lance. This transaction supports efforts by Snyder's-Lance to sharpen its focus on our branded products in growth categories such as "better for you" and other emerging products which are driven by consumer preferences and insights.
Snyder's-Lance manufactures, distributes, markets and sells snack food products, including pretzels, sandwich crackers, kettle cooked chips, pretzel crackers, cookies, potato chips, tortilla chips, nuts, crackers, and other salty snacks. Additionally, Co. purchases certain cake products and meat snacks sold under its brands. Co.'s products are packaged in various single-serve, multi-pack and family-size configurations. Co.'s products are principally sold under trademarks owned by Co. Co. also sells Partner brand products, which consist of other third-party branded products that it sells to its independent business owners through its direct-store-delivery distribution network.
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