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Slide #52. Campbell Soup Company — Kelsen Group
Acquirer:
Campbell Soup Company (NYSE:CPB)
Acquiree:
Kelsen Group
Details:
Campbell Soup Company (NYSE:CPB) today announced that it has completed the acquisition of Kelsen Group A/S, a producer of quality baked snacks, including the Kjeldsens and Royal Dansk brands, sold in 85 countries around the world. Based in Nrre Snede, Denmark, Kelsen is a market leader in the assortment segment of the sweet biscuits category in China and Hong Kong, where growth in sweet biscuits is outpacing the growth of the $60 billion global sweet biscuits market.
Campbell Soup is a manufacturer and marketer of food and beverage products. Co.'s reportable segments are: meals and beverages, which consist of Co.'s soup, meals and beverages products in retail and foodservice in the U.S. and Canada; and snacks, which consist of Pepperidge Farm cookies, crackers, fresh bakery and frozen products, including Goldfish crackers, Snyder's of Hanover pretzels, Lance sandwich crackers, Cape Cod potato chips, Kettle Brand potato chips, Late July snacks, Snack Factory pretzel crisps, Pop Secret popcorn, and other snacking products in retail in the U.S., as well as the retail business in Latin America.
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