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Slide #58. Boulder Brands, Inc. — Majority Ownership of Level Life Foods
Acquirer:
Boulder Brands, Inc. (BDBD)
Acquiree:
Majority Ownership of Level Life Foods
Details:
Boulder Brands, Inc. (NasdaqGM: BDBD) announced today it acquired 80% of GlucoBrands, LLC, owner of Level Life Foods (Level). Based in Colorado, Level is an up-and-coming company, approaching $1 million in sales, which provides great tasting products to help in the daily management of diabetes. Level's first products, Level Life(TM) Glucose Gels, were launched in September of 2012 for use primarily by EMTs and type 1 diabetics to help correct low blood sugar level events. With the acquisition, Boulder Brands will launch Level's next and primary line of products - bars and shakes - designed to help control carbohydrates, support healthy blood sugar levels and help satisfy hunger for those managing carbohydrate and sugar intake, including consumers who may be pre-diabetic or who already have type 2 diabetes.
Boulder Brands provides food solutions that target specific health trends. Co. distributes its products in retail channels, including natural, grocery, club and mass merchandise, as well as in the foodservice and industrial channels. Co.'s product portfolio consists of a range of food products marketed under the Udi's®, Glutino®, Gluten-Free Pantry®, Earth Balance®, Level Life, EVOL and Smart Balance® brands. Co.'s business consists of two reportable segments: Natural and Balance. In the Natural Segment, products sold include Co.'s Udi's, Glutino, and EVOL branded products. In the Balance segment, products sold include Co.'s Smart Balance, Earth Balance and Level Life brands.
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