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Slide #13. IBM — Silverpop
IBM (NYSE: IBM) today announced a definitive agreement to acquire Silverpop, a privately held software company based in Atlanta, GA. Silverpop empowers marketers with cloud-based capabilities that deliver personalized customer engagements in highly scalable environments and will accelerate IBM's leadership in marketing automation. Financial terms of the deal were not disclosed.
International Business Machines provides solutions and products that utilize data, information technology (IT), capability in industries and business processes. Co. has five segments: Cloud and Cognitive Software, which brings together Co.'s software platforms and solutions, enabling it to help clients predict, automate and improve, on a hybrid cloud; Global Business Services, which provides clients consulting, business process and application management services; Global Technology Services, which provides IT infrastructure and platform services; Systems, which provides infrastructure platforms; and Global Financing, which includes financing and remanufacturing and remarketing businesses.
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