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Slide #18. Wix.com Ltd. — Appixia
Wix.com Ltd. (NASDAQ:WIX)
Wix.com Ltd. (Nasdaq:WIX), a leading global web development platform, announced today its acquisition of Appixia, a platform for building native mCommerce apps. This acquisition supports the company's plans to continue strengthening its technological advantage and the depth of its product offering.
Wix.com is a cloud-based development platform. Co.'s core product consists of three web editors: the Wix Editor, intended for users with basic technological skills, Wix ADI, intended for novice users and Wix Code, intended for more tech savvy users. The Wix Editor is a drag-and-drop visual development and website editing environment complete with templates, graphics, image galleries and fonts. With Wix ADI, users can create a personalized website. Through the use of Wix Code, users can combine the Wix Editor with developer capabilities to create websites and web applications.Co. also provides a variety of additional services to further complement users' needs, most notably Ascend by Wix.
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Strong Buy (3.62 out of 4)