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Information Technology Services M&A image Information Technology Services M&A » By The Online Investor Staff, updated Fri., Jul. 3, 7:05 PM Recent mergers and acquisitions in the Information Technology Services M&A category.

Slide #82. Trulia Market Leader

Acquirer: Trulia (TRLA)
Acquiree: Market Leader
Details: Trulia (NYSE:TRLA), announced today that it completed the acquisition of Market Leader, combining Trulia's vibrant marketplace for consumers and real estate professionals with the most comprehensive operating system for the real estate industry. The acquisition was previously announced on May 8, 2013.

Tremor Video is an advertising technology company that provides software for video advertising. Co.'s buyer and seller platforms enable transactions in a video marketplace by providing control and transparency to its clients. Co.'s technology optimizes performance of video ad campaigns across all screens, including computers, smartphones, tablets and TVs. Co.'s proprietary technology analyzes video content, detects viewer and system attributes, and utilizes its repository of stored and integrated third-party data. Through Co.'s All-Screen optimization solution, buyers are able to choose a single campaign goal, eliminating the need to allocate campaign budgets to a specific screen or device.

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Company Name: 
Telaria Inc
Website: 
www.tremorvideo.com
Sector: 
Advertising
 

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Hold (2.29 out of 4)
100th percentile
(ranked higher than approx. 100% of all stocks covered)
Based on Zacks ABR data;
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