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Slide #18. WPP — Majority Stake in Cognifide
Majority Stake in Cognifide
WPP has agreed to take a majority stake in UK digital technology consultancy Cognifide, with WPP Digital, the digital investment arm of WPP, and Wunderman, the world's largest digital agency network, taking equal stakes.
WPP is a holding company. Through its subsidiaries, Co. is a communications services organization providing national and multinational clients a range of communications services. Co. is organized into four operating segments: Advertising and Media Investment Management; Data Investment Management; Public Relations and Public Affairs; and Branding and Identity, Healthcare and Specialist Communications. This last reportable segment includes WPP Digital and direct, digital, promotional & relationship marketing.
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