Media M&A » By The Online Investor Staff, updated Tue., Apr. 16, 4:39 PM
Recent mergers and acquisitions in the Media M&A category.
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Slide #4. Weber Shandwick, part of Interpublic Group — Prime
Acquirer:
Weber Shandwick, part of Interpublic Group (NYSE:IPG)
Acquiree:
Prime
Details:
Weber Shandwick, part of Interpublic Group (NYSE: IPG), today announced that it has acquired Prime, a leading, award-winning creative PR agency in Sweden, and its business intelligence arm United Minds, effective immediately. Terms of the deal were not disclosed.
Interpublic Group of Companies is an advertising and marketing services company. Co. engages in consumer advertising, digital marketing, communications planning and media buying, public relations, communications disciplines and data management. Co. has two reportable segments, which are Integrated Agency Networks (IAN) and IPG DXTRA (DXTRA). Within IAN, Co.'s agencies provide a range of communications and marketing services. Co.'s digital specialist agencies provide digital capabilities and serve as primary digital partners. DXTRA provides clients with public relations, meeting and event production, sports and entertainment marketing, corporate and brand identity, and marketing consulting.
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Avg. Broker Rec.
 
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Buy (2.67 out of 4) 100th percentile
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