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Slide #4. Weber Shandwick, part of Interpublic Group — Prime
Weber Shandwick, part of Interpublic Group (NYSE:IPG)
Weber Shandwick, part of Interpublic Group (NYSE: IPG), today announced that it has acquired Prime, a leading, award-winning creative PR agency in Sweden, and its business intelligence arm United Minds, effective immediately. Terms of the deal were not disclosed.
Interpublic Group of Companies is a global advertising and marketing services company. Co.'s segments are: Integrated Agency Networks (IAN) and IPG DXTRA (DXTRA). Within IAN, Co.'s agencies provide a range of communications and marketing services, each providing a range of solutions for its clients. In addition, Co.'s domestic integrated agencies provide a range of advertising, marketing communications services and/or marketing services and partner with its operating divisions as needed. DXTRA provides clients with services, including public relations, meeting and event production, sports and entertainment marketing, corporate and brand identity, and marketing consulting.
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