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Slide #66. Gannett Co., Inc. — Rovion
Gannett Co., Inc. (NYSE:GCI)
Gannett Co., Inc. announced it acquired Rovion, a Boston-based, rich-media advertising company, which is owned by Local Corporation. Rovion's primary product, Ad Composer, includes a self-service technology platform that enables the full development and deployment of rich media and mobile HTML5 ads without requiring coding expertise.
Gannett is a digitally focused media and marketing solutions company. Co.'s portfolio of media assets includes USA TODAY, local media organizations in several states in the U.S. and Guam, and Newsquest, a wholly owned subsidiary operating in the U.K. with several local media brands. Co. also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc. and runs the media-owned events business in the U.S., GateHouse Live. Co. has two segments: publishing, which consists of its portfolio of local, regional, national, and international newspaper publishers; and Marketing Solutions, which is comprised of its digital marketing solutions subsidiaries.
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