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Slide #10. SFX Entertainment, Inc — 50% of Rock in Rio
SFX Entertainment, Inc (SFXE)
50% of Rock in Rio
SFX Entertainment, Inc., (NASDAQ:SFXE) the largest global producer of live events and digital entertainment content focused exclusively on electronic music culture (EMC) and other world-class festivals, announced today that it has completed its previously announced acquisition of a 50-percent interest in a holding company that controls Rock in Rio, one of the biggest festival franchises in the world. SFX paid R$150.0 million, or approximately US$ 62.3 million, as of the closing date.
SFX Entertainment is a producer of live events and digital entertainment content focused on the electronic music culture (EMC) and other festivals. Co. is engaged in the production and promotion of live EMC festivals and events, production of music tours, selling event tickets through a ticketing platform, merchandising and related services. In addition, Co. manages event-driven nightclubs. Co.'s live events and brands include Tomorrowland, TomorrowWorld, Mysteryland, Sensation, Stereosonic, and several others. In addition, Co. owns a 40.0% interest in the Rock in Rio festival brand and a 50% interest in ALDA Events, a European tour organizer and concept developer for DJs and festivals.
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