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Slide #13. SFX Entertainment — Paylogic
SFX Entertainment (SFXE)
SFX Entertainment, Inc. (NASDAQ:SFXE), the world's largest producer of live events and entertainment content focused primarily on electronic music culture (EMC), announced today that it has acquired 75 percent of Paylogic, a leading new generation ticketing company in Europe. The company is valued in the deal at approximately $22 million.
SFX Entertainment is a producer of live events and digital entertainment content focused on the electronic music culture (EMC) and other festivals. Co. is engaged in the production and promotion of live EMC festivals and events, production of music tours, selling event tickets through a ticketing platform, merchandising and related services. In addition, Co. manages event-driven nightclubs. Co.'s live events and brands include Tomorrowland, TomorrowWorld, Mysteryland, Sensation, Stereosonic, and several others. In addition, Co. owns a 40.0% interest in the Rock in Rio festival brand and a 50% interest in ALDA Events, a European tour organizer and concept developer for DJs and festivals.
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