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Slide #32. Glu Mobile Inc. — PlayFirst
Glu Mobile Inc. (NASDAQ:GLUU)
Glu Mobile Inc. (NASDAQ:GLUU), a leading global developer and publisher of free-to-play games for smartphone and tablet devices, today announced that the company has agreed to acquire PlayFirst - creators of Diner Dash, Cooking Dash, Hotel Dash, and Wedding Dash. The DASH series in aggregate has been downloaded more than 750 million times across all platforms over the past 10 years.
Glu Mobile develops, publishes and markets a portfolio of mobile games designed to appeal to users who download and make purchases within Co.'s games through direct-to-consumer digital storefronts, such as the Apple App Store, Google Play store, and others. Co. creates games based on its own original brands, as well as third-party licensed brands, properties and other content. Co. sells virtual currency to consumers. In addition to in-app purchases of virtual currency, Co. also monetizes its games through offers and in-game advertising. Offers enable users to acquire virtual currency without paying cash but by instead taking specified actions such as downloading another application.
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