
This Slide: #22 of 31 |
Slide #22. Sequential Brands Group, Inc. — Heelys, Inc.
Acquirer:
Sequential Brands Group, Inc. (SQBG)
Acquiree:
Heelys, Inc.
Details:
Sequential Brands Group, Inc. (OTC:SQBG) ("Sequential" or the "Company") announced today that it has completed the merger of Heelys, Inc. ("Heelys") with and into a subsidiary of Sequential. The Company entered into an agreement and plan of merger dated December 7, 2012 to acquire Heelys subject to certain terms and conditions that have since been fulfilled, and the approval by the Heelys stockholders which was confirmed on January 24, 2013.
Sequential Brands Group owns a portfolio of consumer brands in the active and lifestyle categories, including, Jessica Simpson, AND1, Avia, Joe's and GAIAM. Co.'s brands are licensed for a range of product categories, including apparel, footwear, fashion accessories and home goods. In a wholesale license, a wholesale supplier is granted rights to a single or small group of related product categories for a particular brand for sale to various accounts within an approved channel of distribution and territory. In a direct-to-retail license, a single retailer is granted the right to sell branded products in a range of product categories through its brick and mortar stores and e-commerce sites.
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