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Slide #8. Under Armour — MapMyFitness
Under Armour (NYSE:UA)
Today, Under Armour (NYSE: UA), the leading sports performance and innovation brand, announced the acquisition of MapMyFitness, the fitness technology company powering one of the world's largest digital fitness communities.
Under Armour is engaged in the development, marketing and distribution of apparel, footwear and accessories for men, women and youth. Co. provides HEATGEAR® which is designed to be worn in warm to hot temperatures under equipment or as a single layer and COLDGEAR® which is designed to wick moisture from the body while circulating body heat from hot spots to help maintain core body temperature. Co.'s footwear offerings include running, basketball, cleated, slides and performance training, sportstyle, and outdoor footwear. Co. provides digital fitness subscriptions, along with digital advertising through its MapMyFitness, MyFitnessPal and Endomondo applications.
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