Travel & Entertainment M&A » By The Online Investor Staff, updated Sat., Aug. 13, 11:43 AM
Recent mergers and acquisitions in the Travel & Entertainment M&A category.
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Slide #43. Rentrak — iTVX
Acquirer:
Rentrak (NASDAQ:RENT)
Acquiree:
iTVX
Details:
Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, serving the advertising, television and movie industries, today announced it has acquired iTVX, the global leader in measuring branded entertainment analytics, insights and research across TV, Movies, Internet and Social Media. iTVX serves some of the largest advertisers, including Chrysler, Nissan, Toyota, Pepsi, Subway and Telemundo, with advanced analytics for branded entertainment in TV and digital media.
Rentrak is a media measurement and consumer targeting company serving the entertainment, television, video and advertising industries. Co. operates in a single business segment encompassing its media measurement and consumer targeting services which are mainly delivered through Software as a Service products within its Essential® product lines. Co. provides movie studios, television networks and local stations, cable, satellite and telecommunications company operators, advertisers and advertising agencies insights into consumer viewing and purchasing patterns through its information on local, national, Video-On-Demand and Over the Top television performance and worldwide box office results.
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Avg. Broker Rec.
 
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Strong Buy (3.61 out of 4) 56th percentile
(ranked higher than approx. 56% of all stocks covered)
Based on Zacks ABR data; powered by Xignite |
