Mergers & AcquisitionsBy The Online Investor Staff, updated Fri., Feb. 22, 2:43 AM
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Slide #2. Nielsen — Sorenson Media
Nielsen (NYSE: NLSN) has launched a new technology, product and commercial initiative, Nielsen Advanced Video Advertising, that will focus on expanding and innovating addressable advertising for Smart TVs and beyond. To further accelerate this initiative, Nielsen has acquired Sorenson Media, a leading addressable TV technology provider that will help transform TV from a one-to-many to a one-to-one medium by powering addressable ad delivery and measurement.
Nielsen Holdings is an information and measurement company that provides clients with an understanding of consumers and consumer behavior. Co. aligns its business into two reporting segments: Buy, which provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods industry; and Watch, which provides viewership and listening data and analytics primarily to the media and advertising industries across the television, radio, print, online, digital and mobile viewing and listening platforms.
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Buy (3.41 out of 4)
(ranked higher than approx. 58% of all stocks covered)
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