Mergers & AcquisitionsBy The Online Investor Staff, updated Wed., Mar. 3, 10:02 PM
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Slide #46. Digital Turbine, Inc. — AdColony
Digital Turbine, Inc. (NASDAQ:APPS)
Digital Turbine, Inc. (Nasdaq: APPS) announced today that it has entered into a definitive purchase agreement to acquire AdColony Holding AS ("AdColony") from Otello Corporation ASA ("Otello"), a Norway company and sole shareholder of AdColony. AdColony is a leading mobile advertising platform servicing advertisers and publishers with a reach of more than 1.5 billion monthly global users. The Company's proprietary video technologies and rich media formats are widely viewed as best-in-class technology delivering industry-leading third-party verified viewability rates for well-known global brands, such as Disney, Amazon and BMW.
Digital Turbine, through its subsidiaries, improves content discovery and delivers it directly to the device. Co. has one segment: Media Distribution. Co.'s Media Distribution business is an advertiser solution for carrier and OEM inventory, which is comprised of its platform and other recurring and life-cycle products, features, and services delivered on this platform. Co.'s software platform enables mobile operators and OEMs to control, manage, and monetize devices through application installation at the time of activation and over the life of a mobile device, allowing mobile operators to personalize the application activation for customers and monetize their home screens via agreements.
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Strong Buy (3.71 out of 4)