Mergers & AcquisitionsBy The Online Investor Staff, updated Wed., Mar. 3, 9:52 PM
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Slide #9. Digital Turbine, Inc. — Triapodi Ltd.
Digital Turbine, Inc. (NASDAQ:APPS)
Digital Turbine, Inc. (Nasdaq: APPS) announced today that it has acquired all of the capital stock of Triapodi Ltd. (d/b/a Appreciate), a programmatic mobile advertising DSP company headquartered in Israel. Appreciate's platform collaborates closely with mobile measurement partners ("MMP"s), exchanges, advertisers and other partners to programmatically provide a transparent ecosystem designed to optimize user-acquisition and ROI for the mobile marketers utilizing its platform. Appreciate currently runs approximately 60 billion daily auctions on its platform.
Digital Turbine, through its subsidiaries, improves content discovery and delivers it directly to the device. Co. has one segment: Media Distribution. Co.'s Media Distribution business is an advertiser solution for carrier and OEM inventory, which is comprised of its platform and other recurring and life-cycle products, features, and services delivered on this platform. Co.'s software platform enables mobile operators and OEMs to control, manage, and monetize devices through application installation at the time of activation and over the life of a mobile device, allowing mobile operators to personalize the application activation for customers and monetize their home screens via agreements.
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Strong Buy (3.71 out of 4)