Aimia is a loyalty solution company. Through its subsidiaries, Co. is engaged in one operating segment, Loyalty Solutions. The Loyalty Solutions business provides clients with loyalty strategy, program design, implementation, campaign, analytics and rewards fulfillment, as well as deploys Co.'s loyalty platforms, including the Co.'s Loyalty Platform - Enterprise and Co.'s Loyalty Platform - SAAS, as part of its loyalty solutions. The segment also includes the Middle East loyalty solutions business, which includes the Air Miles Middle East coalition program, as well as Intelligent Shopper Solutions. Co.'s trademark include SmartJourney®.