New Look Vision Group is a provider of eye care products and services in Eastern Canada. Co. is engaged in the retail optical industry focusing on selling, merchandising and distribution of optical products. There are three principal categories of optical products: (i) prescription eyewear (including eyeglasses and sunglasses); (ii) contact lenses; and (iii) non-prescription eyewear (including reading and protection eyeglasses and sunglasses). The two main components of eyewear are frames and lenses. As of Dec 31 2010, Co.'s network consisted of 63 eye care stores.