Celsius Holdings develops, processes, markets, sells, and distributes functional drinks and liquid supplements. Co.'s offerings include pre- and post-workout functional energy drinks, as well as protein bars. Co.'s primary asset, CELSIUS®, is an energy drink which accelerates metabolism and burns calories and body fat while providing energy. This product line consists of a ready-to-drink supplement format and an on-the-go powder form. Co. also provides a CELSIUS HEAT and a BRANCH CHAIN AMINO ACIDS line, catered to both pre- and post-workout consumer needs. Co.'s products are provided in conventional grocery, natural, convenience, fitness, mass market, vitamin specialty and e-commerce.