Cervus Equipment is engaged in retailing of agricultural, construction and industrial equipment, parts and services in Western Canada and New Zealand. Co. operates 2 business segments, an Agricultural Equipment segment, and a Construction and Industrial Equipment segment. The Agricultural Equipment segment consists primarily of 21 John Deere dealerships with 15 in Alberta, Saskatchewan and British Columbia and 6 in New Zealand. The Construction and Industrial Equipment segment consists primarily of 15 dealerships, 5 Bobcat and JCB dealerships operating in Alberta and 10 Clark, Sellick, Nissan and Doosan material handling equipment dealerships operating in Alberta, Saskatchewan and Manitoba.