Etsy provides sellers a marketplace with buyers along with a range of seller tools and services that are designed to help its entrepreneurs generate more sales and scale their businesses. Co.'s platform includes the Etsy and Reverb Holdings, Inc. (Reverb) online marketplaces, its seller tools and services, its engaged sellers and buyers, and its technology. Co.'s primary marketplace, Etsy.com, is where buyers come to discover a selection of goods that are hard to find elsewhere. Reverb, Co.'s subsidiary, operates as a separate marketplace. This two-sided marketplace connects buyers and sellers of new, used, and vintage musical gear from all over the world.