Heelys designs, markets and distributes action sports-inspired products under the HEELYS brand. Co.'s primary product, HEELYS-wheeled footwear is a footwear that incorporates a removable wheel in the heel, which allows the user to transition from walking or running to rolling by shifting weight to the heel. HEELYS-wheeled footwear can be classified into three categories: Single-Wheel, Two-Wheel, and Grind-and-Roll. Co. also sells Nano inline footboard and branded accessories, such as replacement wheels. Co.'s products are sold through retail customers, including sporting goods retailers, apparel and footwear retailers, family footwear stores and select online retailers.
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