NIKE is engaged in the design, development and marketing and selling of athletic footwear, apparel, equipment, accessories and services. Co.'s NIKE Brand product offerings are aligned around its consumer construct focused on Men's, Women's and Kids'. Co. also designs products for the Jordan Brand and Converse. Co. sells athletic footwear and sports apparel products, which are designed primarily for athletic use, although a number of the products are worn for casual or leisure purposes. Co. also sells performance equipment and accessories under the NIKE Brand name, including bags, socks, sport balls, eyewear, timepieces, digital devices, and other equipment designed for sports activities.

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