Zale is a retailer of fine jewelry in North America. At Jul 31 2013, Co. operated 1,064 retail jewelry stores and 630 kiosks throughout the U.S., Canada and Puerto Rico. Co.'s business segments include: Fine Jewelry, which is comprised of Zales Jewelers®, Zales Outlet®, Gordon's Jewelers®, Peoples Jewellers® and Mappins Jewellers® brands that focuses on fine jewelry and watches; and Kiosk Jewelry, which operates under the brand names Piercing Pagoda®, Plumb Gold™, and Silver and Gold Connection® through mall-based kiosks, focusing on gold, silver and non-precious metal products. Co.'s insurance and reinsurance operations provide coverage primarily to its private label credit card guests.