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Slide #17. Millennial Media — Jumptap
Millennial Media (MM)
Millennial Media (NYSE:MM), the independent leader in mobile advertising, today announced it has completed its acquisition of Jumptap. The acquisition further strengthens Millennial Media as it aims to redefine advertising using mobile as the foundation.
Millennial Media is engaged in the business of providing mobile advertising solutions to advertisers and developers. At the core of Co.'s solutions and services that it provides to developers and advertisers, is MYDAS, its mobile advertising technology, along with its data assets. Co. provides tools and services that allow developers to display video ads, banner ads, media ads and native ad formats from its platform. Co. provides programmatic buying capabilities to advertisers through its ad exchange and through its demand side platform, mmDSP. Co. provides developers reporting and analytics through an integrated dashboard on its mMedia portal.
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Hold (2.00 out of 4)
(ranked higher than approx. 99% of all stocks covered)
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