Glu Mobile develops, publishes and markets a portfolio of mobile games designed to appeal to users who download and make purchases within Co.'s games through direct-to-consumer digital storefronts, such as the Apple App Store, Google Play store, and others. Co. creates games based on its own original brands, as well as third-party licensed brands, properties and other content. Co. sells virtual currency to consumers. In addition to in-app purchases of virtual currency, Co. also monetizes its games through offers and in-game advertising. Offers enable users to acquire virtual currency without paying cash but by instead taking specified actions such as downloading another application.