Playtika Holding is a developer of mobile games creating experiences that entertain and engage its users. It has built live game operations services and a technology platform to support its portfolio of games which enable it to drive user engagement and monetization. Co.'s games are free-to-play, and it provides in-game content. Co. has built these technical functions and services, and created a technology platform, the Playtika Boost Platform. The Playtika Boost Platform includes: meta-games and monetization events; loyalty programs; data analytics infrastructure; tailored user data; social gaming infrastructure; and customer service, monitoring, disaster recovery, alerts, and security.