Viad is a provider of experiential leisure travel and live events and marketing experiences company with operations in the U.S., Canada, the U.K., continental Europe, the United Arab Emirates, and Iceland. Co. operates through two segments: Pursuit and GES. Pursuit is an attractions and hospitality company that provides a collection of travel experiences in related destinations. Pursuit markets directly to consumers, as well as through distribution channels that include tour operators, tour wholesalers, destination management companies, and retail travel agencies. GES is a provider for live, hybrid, and digital events that partners with brand marketers, exhibitors, and show organizers.

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